I work with Claude every day. The MCP guide on the homepage is
the practical evidence of that. So is most of the
instrumentation behind how I write, design, and brief
clients. AI in the toolbox is not the question for me; AI in
place of the work is.
Decisions on this site are mine. The accent colour and the
typeface pairing and the structural choice to give every
project its own layout were arguments I made to a model and
kept making until they held up. The copy is mine after several
passes; if a paragraph in the case studies sounds borrowed,
I'd rather rewrite it than ship it.
Working with AI doesn't subtract the craft. It moves where the
craft sits. The craft is now in noticing what doesn't work,
naming why, and rewriting until it does. The same loop I ran
in classrooms for eight years.