Eight years watching people read, write, and get stuck. Now applied to services and the tools and systems behind them.

role

Founder; service design, build, operations

methods

Service blueprinting, role modelling, bilingual service design, AI review workflows

output

A live platform: scheduling, classrooms, lesson records, billing

My tutoring practice ran on six apps and a lot of memory. I designed the service model and built the platform that replaced them: one sign-on for four roles, Mandarin beside English on every family surface, and AI-drafted lesson notes that only a teacher can publish. Live with families since June 2026.

• service design
• education
• bilingual
• self-hosted
• AI oversight

role

Service design, blueprinting, AI architecture

methods

Service blueprinting, stakeholder mapping, adversarial critique, AI systems design

output

To-be blueprint, AI architecture, per-role dashboards

A seven-person art studio ran on five workflow boards that barely connected. I read them as one student lifecycle and rebuilt it department by department over one shared record, with a self-hosted AI on top for the busywork. My first service-design project.

• service design
• service blueprint
• AI integration
• operations

role

Product & interaction design, native build (solo)

methods

Interaction design, notification design, SwiftUI

output

A shipped, self-updating macOS app

I gather the services you keep open all day into one native window, then spend the design on the hard part: keeping a dozen apps from all shouting at once. You govern the notifications, spaces match how your day splits, and two accounts of the same service stay sealed from each other.

• interaction design
• macOS
• product design
• SwiftUI

role

UX/UI design, research, front-end

methods

Classroom observation, contextual interviews, prototyping, usability testing

output

Mobile-first bilingual reference tool

My students kept switching between writing apps and dictionaries while drafting English sentences, losing their train of thought every time. Useful Words sits in one screen with examples, translations, and connector phrases ranked by how learners move through a sentence. Mobile-first because that is where the writing happens.

• UX/UI design
• user research
• front-end
• bilingual

role

UX/UI design, build (solo)

methods

Prompt-structure iteration, design critique

output

Web premise generator for fiction writers

I rewrote the generator toward stranger, more specific seeds, and a design critique tightened the interface. It was never meant to generate a good story, just to give someone a useful place to start.

• UX/UI design
• interaction design
• design critique
• front-end

role

Concept, UI/UX design, build (solo)

methods

Speculative design, SwiftUI prototyping

output

macOS app that reproduces a human typing rhythm

I built it because the conversation about AI in classrooms had become a checklist of what to ban. WatchMeType reproduces a human typing rhythm, varied pauses and corrections included. It can fool a teacher, easily. The harder question is what we are trying to detect, and whether teaching has to mean policing.

• UI design
• SwiftUI
• interaction
• concept

role

Designer, facilitator (eight years)

methods

Instructional design, iterative material redesign, learner observation

output

Lesson plans, handouts, assessments, learner-centred materials

For eight years I watched where students got stuck, restructured the material, and tested whether the change worked. The vocabulary changes when I switch industries; the instincts carry over.

• information architecture
• iterative design
• user research

role

Audience research, campaign copy

methods

Audience analysis, A/B campaign testing (direct vs humour)

output

Humour-led social campaign for a North American market launch

A Hong Kong condom brand wanted to enter the North American market on direct messaging. The audience research pointed the other way, toward humour. So we tested both. The humour cut won by an order of magnitude.

• audience research
• campaign strategy
• copywriting